Visit any major social media platform, and it won't take you long to find users mocking clickbait titles like "One Simple Trick That Experts Hate." Steemit is no different in this matter. In fact, it's worse.
But If clickbait titles are subject to so much disdain, why do marketers keep using them?
Why do bloggers keep using them? The truth is that they work. Here's why.
Clickbait is an Old Practice
The term clickbait is relatively new, but the ideas behind it are not.
Journalists have long stressed the need to create headlines that draws a reader's eyes to a story.
Think back to the days when newsstands and coin-operated newspaper vending machines were more common.
Newspapers needed front-page headlines that were sensationalized or otherwise attention-grabbing to
get people passing by to stop and buy the paper.
In the online context, your goal is to get browsers to stop and visit your website, your blog or your post.
You're Playing a Zero-Sum Game
You can publish virtually infinite content, and so can everyone else. Your target audience only has so much time to read a small portion of it.
Unless you build a brand reputation so great that readers only go directly to you, you need a way to stand out in the flood of social media posts, search results and news aggregation sites. You need a little bit of secret sauce that tips the scales in your favor.
People Are Curious By Nature
Human nature is to be curious, and people can't resist trying to close the gap between what they know and what they don't.
Even if they were just passively browsing, they want to find out what happens next or hear what this expert had to say.
If your titles can grab readers' attention and make them feel like there's something interesting they don't know, they're almost guaranteed to click. And that click is a valuable resource.
One Word of Warning
If you do decide to use clickbait titles, you must deliver. There's a difference between coming up with a crazy, relevant title that draws readers in to something they want to see and making up a deceptive title that tricks readers into visiting your page.
Facebook has seen a decrease in likes and an increase in reports when users feel tricked by a clickbait title. We can safely assume that this would have a similar effect on Steemit, regarding upvotes and flags. In addition to getting your site banned from social media, and ruining your personal credibility, fooling readers can also hurt your SEO metrics like your bounce rate.
Use clickbait, but use it wisely.
Learnt anything new today? Going to implement any of it in your own blogging and posting strategies? I would love to hear about it in the comments section BELOW!
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Came for the clicks, stayed for the bait.
Nice work!
I'm glad you got some prime bait out of it! Thank you for the support :)
Interesting article. I for one can't really come up with a clickbait. Wonder if that's the reason my articles aren't doing that good. :P
It can help, but it's something to be used wisely!
Exactly, one misstep and you stand risking your reputation which in steemit terms, is quite literal!! :D
Master bait within your limits!
Useful post. I think coming up with a catchy title is an art form though. Not everyone can do it. I can't.
Practice makes perfect! You too can be a master baiter ;))))
"If you do decide to use clickbait titles, you must deliver." So true, too many times have I gotten excited only to find its absoutely nothing to get excited about.
Yup, it's all about delivering
Now that's clickbait of a special kind...