明星自家产品宜选日常消耗品
有许多产品,与明星挂勾,比如飞人篮球鞋、通天登山鞋、郝易拌面等等 ...
这些明星产品,大多数的拥有者是商家,明星领的是代言费,按年领,或者销售分成,或者两者都有 ...
但有一种明星产品,则是归属于明星的,明星的公司找一家有规模的代工厂来帮忙生产,代工厂可帮你研发、调整,依据你的要求去做出来,期间不到半年 ...
而上市销售等等,也是找专业的公司来办理 ...
所以这种的明星产品,就是属于明星个人的,其生产与销售团队,都是代工,它们赚的是明星的钱,产品卖得好不好,对他们的影响不大,它们是做代工的,代工的对象又不只你这一家 ...
明星的投入成本很高,成功的话,赚的自然多 ...
所以,这种产品的选择和定位,便很重要,以吃的较为容易,毕竟民以食为天,受众比较大 ...
也就是说,以日常消耗品为佳 ...
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