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To be clear, you have to paste the encrypted message provided into the text box at https://aesencryption.net/ and then you need to enter the Secret Key to decrypt the message. The seed word "start" is the first part of the Secret Key and given to you by the game, you have to solve the puzzle above for the second part of the Secret Key (example below).

Hint: Look at the image sent to Ted. What does it look like?

image.png

There's also a step-by-step guide with images in the instructions and rules post.

Also, if you follow these rules and don't get the decrypted text after pressing the Decrypt button, that means your Secret Key is wrong. Check that you've entered in correctly, all in lowercase, and perhaps try another solution.