I do have the same mentality when it comes to some products. I believe Starbucks is overrated and that some local shops really have a better atmosphere. On the other hand however, there is at least something in the fact that a chain is successful. It cannot just be marketing and herd mentality... Although I sometimes struggle to see the difference with Apple products :)
The moral of the story I would say is that you should try a lot of different things, even if they are against your internal etiquette. They may well surprise you pleasantly :)
The coffee looks amazing :D
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