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I've looked into it a bit and decided to leave it alone on the basis that I feel their business model not being focused enough. All sorts of things are made possible by IOT (god & bad) - but I want to catch the projects that are trying to solve the big common problems and have a potential to grab a large cut of what the global corporations have been raking in this far.

Once that decision is made, entries should always be technical, i.e. in retracements if possible using whatever method that fits - but if the fundamentals are not there, I just leave it alone.