Hahaha Yes I agree on that, the first thing I look at a product is the specifications, and usability of it before I look onto the brand of the product. If I can get the same usability and experience with a product that is much cheaper than popular brand names I will go with the cheaper one.
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Makes sense :) Well I mean, it's one thing when it's some kind of a novel product, but if it's something that is super common, at that point there isnt much probably offered by the brand name alternative. I think I am guilty of buying THINGS that are more brand name, but food, for example, I always look for off-brand haha. So it depends.
Yes, it also depends on the buyer, sometimes off-brand products are also a risk sometimes it breaks easily or gets broken for just a couple of days, while the known brand has a good reputation proven and tested. Me too just to be on the safe side sometimes haha, but yes food brands well it depends really on the budget.
It makes me happy that there is an emergence of quality brands coming onto the market that are also budget. So you still can be sure that the product has support behind it, but not overpay the monopoly brand prices.
Well with the food, I guess it's just common good items, like brand name chickpeas or store brand chickpeas - there won't be a difference, you know. But if it's some brand cookies, for example, and I love them, then I won't buy unknown off-brand just to save a penny.
Thriftiness is good, but then if you count every cent, then you are not really letting yourself enjoy the fruits of your labour, where is the fun in life in that haha