Or take the religious: If you do not work, you should not eat!
Ditto.
If you do not contribute to communist society, you do not consume.
Who wouldn't want free food, communist think it can be done, by calling it free if you work more than free is worth.
You just described Google.
That's how they trick workers into slaving away for 12 hr days without extra pay. Free food, some games, a slide.
Google.