2 Critical Things To Consider When Hiring A Community Manager (and actually see results)
Source: https:/www.solomarketing.es/on-the-road-community-manager/
I’m not a marketing expert like Neil Patel, or a consulting expert like Sam Ovens. I’m a professional who only seeks to do her job in the best way possible. When I make a mistake that costs my client money or time, of course I’m the one to take full responsibility. But when results cannot be seen because of my client’s mistakes, then we have a problem. Specially if the client wants to blame me for what’s happened.
This is not a rant about how evil clients can be, but I’m certain that little rant got your attention, in a way or another. No matter if you’re a Community Manager yourself or if you’re the person who hires them. This information will serve you both if you wish to see real progress on your company’s numbers.
Source: https://blog.fromdoppler.com/cuales-son-los-roles-y-las-tareas-de-un-community-manager/
Give your CM all the information he/she needs – ALL OF IT
Prices. Delivery process. Purchase and payment process. Address of your business if it’s not only a virtual store. Your CM needs to know everything as if he/she was part of the staff working on your business . The CM deals with the community that contacts your business via internet. In other words, the CM represents your “Attention to Client” section. If you don’t give the information needed even before their job begins, the efficiency will decrease exponentially.
Mines is one of those cases. My client didn’t give me the info I needed to interact with the potential clients. I started to work without knowing prices and purchase methods for the main store I was managing. I know you will say “That’s your fault for not asking for that information first”. Yeah well, it was my first job as a CM. And only after one week I had realised the huge mistakes I’d made in not asking for that information prior to the beginning of my work hours.
If you don’t want this to happen to you as CM, you should do this. And if you’re a business owner and you loath to have your CM asking every time “How much does this product cost?” “How do clients receive the product?” “A client is asking me this. What should I do?”, then be always one step ahead and give all the information needed before sending your CM to deal with your social media profiles.
Source: http://oinkmygod.com/community-manager-no-te-soluciona-la-vida/
Be realistic
The fact that your CM knows how to manage social media to increase your sales, doesn’t mean that you’ll get more revenues in a week. Engagement takes time. To build a solid image takes time. Not six months, but it certainly won’t be two days either.
So before you start breathing on your CM’s neck to tell him/her that sales are not increasing, consider how long has he/she been working on your business. You won’t see a significant increase in your sales until some weeks have passed. You will see a constant but small increase every day, but only that. It will not be exponential. So accept it and let your CM do the job you hired them for.
I hope this information is useful for all the community, specially for those who are barely beginning to work as Community Managers and for those business owners who are planning to hire a CM soon. It will save you time, resources and lots of problems to just take an hour or two to gather all the information you need to manage your social media profiles efficiently.
Happy weekend to all. Thanks for being!