I would say to follow Steemians who's content will catch the eye of people who are just searching google for a niche topic and have never heard of Steemit. A good example of this is @marius19 who does a lot of origami, floral decorations and floral drawings, I imagine her posts bring a lot of new eyes to Steemit and I like to support people like this.
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This is a good suggestion and idea @gonzo