Play out your strengths
Definitely, like always in life :-)
With regards to complexity: From my point of view you actually don't need much technical knowledge to use a web application. The greater challenge is to produce attractive and meaningful content that's able to amaze a wide audience.
That's true!
If you want to make good looking posts you need a little bit fighting spirit. But some women (and probably men too) are just blocked away by the different forms of cash in their wallet and the different keys.
If you haven't done anything with crypto yet, it is either perfect to start via steemit or you are just too afraid.