Through my years in content marketing, I have heard pieces of advice and tips in regards to content. I have also read books about it. But the best tip that I have received so far is this: "Don't write to sell. Write something to inform and entertain." And from then on, my writing style changed.
How about you? What's your best tip for content marketing newbies?
I would say to share the way you feel and getting feedback alongside with informing and entertaining.