I have done these contests before and I think it's great, you really meet some quality people on here doing these. I would make it like the NFL Combine, call it Newbie/Hidden Minnow ShowTime, or something like that. Have one of the following newbie/minnow write an essay of which you can check the posts they link that they are most proud of. Find people with the combination of will to succeed on the platform: having shown an in depth, sincere effort to communicate with the community. Next, posting talent based on the content of their work, original of course. Lastly, attitude and interaction with fellow contestants. I would give people major bonus points when they would upvote fellow contestants, for example. It shows what type of people do things right. You likely want to name winners in these contests going forward that you want to maintain an ongoing relationship and support their efforts moving forward, and those have been the main keys in people moving forward, and most importantly not quitting.
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