How would this work for you, get them to write a post, on what they think is the best content providers on steemit, their favourite writers, and why that motivates them to emulate them and their success?. As that would be a two way bonus, the people they admire could be tagged in the post, and they may get either a follower or upvote. Or I am on the wrong track with that idea.
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honestly there is no wrong track, looking for ideas that are outside of the box...or even ones that fit inside the box of what most contest are on steemit already...was completely open to any and all ideas.
I have not seen anyone else do a contest like that before, so thought it might be something original to try. Hope it helps.