Probably, one of the reasons why Hive is in "obscurity" is because it lacks sufficient exposure in search engines like Google. There are many people creating content here that have low to zero notion of SEO and digital marketing, and the layout of the text editor doesn't help too much with that either.
There is a need for more SEO content.
When a site duplicates the content of another site (such as happened when Hive forked Steem), Google will generally heavily penalise the new site. This is likely part of why Hive is so low in results rankings. There are ways around this but I am not aware of them ever being implemented by UIs like Peakd.
That's correct.