hi @wildempress, thank for sharing Your perceptions, it's the kind of reflections I like. 💚
The logos making is absoluting a fascinating process.
I agree that the logo design is lean to psycology, but I see also a matching with all the arts. I thinking about music. A good pop-music also makes everyone agree. I belive that most of the cases, it's always a matter of solicitation, watching a logo, listening music, enjoy arts or literature.