going off the clues I'll say the the first of the penny serials were published in the 1830's and Queen Victoria's reign began in 1937. In 1866 the penny parts were given a new format and renamed to Penny Dreadful. I make my guess that same year of 1866..
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Thanks for having a go with this. You've swung to the early side on this one.
goes unsolved! Good contest, will you tell us the year after payout?