How about some sort of contest encouraging the creative side of steem, you could come up with different relevant topics each time and accept a variety of submission.
You could pick relevant corncerning issues that we face as a society, trying to encourage people to raise awareness of them for a good cause.
For example, if a trending subject that week for some reason is world poverty the brief could be "create a submission raising awareness and proposing a solution to world poverty. submissions can be in the form of short film/documentarys, photojournalism, journalism, expressive art, etc".
This way it encourages content creators from all backgrounds to get invovled, includes and attracts a variety of people from different backgrounds, and it could get pretty heated and interesting, whilst of course, being for a good cause. Raising awareness.
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I'd like to see a contest like that! Makes Steemit more real and Steemians not just people who want to help themselves but others in the world too :)