But running contestkings has a cost, SBI share are not free, neither are all the tokens, orbs and cards given away. Since this is an aprubt closing, I am sure they don't have enough value to pay 1:1. The 2 lost steem were cost of prior giveaways. Only way to recoup would be keep it running. In fact I am surprised they are offering any refunds considering how hard SBI has been attacked in the past.
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Don't forget that that all the steem was used to power up and for further curation with 50% of curation rewards. It was a kind of delegation, which definitely brought a profit from which those draw prizes were paid.
I can not be sure about exact figures thought, but definitely will be in a big loss counting amount of tokens I personally holding. In a longer period of time that would make sense, but really not after only few draws happened