I couldn't read the linked post because it doesn't like my adblocker. As you've described it, it doesn't keep you from comparison shopping at all, it keeps you from comparison shopping using Amazon's property, i.e. the free wifi they give you. You can still use cellular service or another wifi to do your comparisons. It seems pretty reasonable to me that if you're in an Amazon brink and mortar store, and you're using their wifi, they can control what websites you're allowed to see. Don't like it, thanks to the free market, you can use another provider for internet connectivity, or you can shop somewhere else.
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Thanks for your input, Infinite-monkey, and I have followed you. While your observation is strictly literally true, I would point out #1 that as a tactic it is dishonest and rather implies that Amazon cannot fairly compete and therefore must stack the deck. #2 But even more importantly, honoring what our time-span experience has been for many years in such corporate actions - especially since corporations were given rights as humans - is that this is the leading edge of what might well become a far more invasive control in this and related activities. Just sayin"... we as a society need to learn from experience and improve our learning curve if we are to hang onto what is left of our freedoms and actions.