Oh it didn't cross my mind to post it under that tag.
Yes, Google is the scariest of the bunch. It is so similar to the evil corporations in all the novels about a dystopian world.
I don't think Steemit's success depends too much on Google. There are many other ways to market a product and till now, word of mouth has already been the reason for so much growth. Imagine what will happen if and when marketing kicks in.