CPA stands for "Cost Per Action".
CPA is very simple: you get paid when someone clicks on your affiliate link and completes an action. The “action” can be just about anything, but usually consists of: · Filling out a form · Getting an estimate or quote · Signing up for a free trial · Buying something
Step #1: Find an Offer
Your first step is to find an offer that aligns with your site's existing traffic.
You can search based on keyword, price, category or network.
Here are the common terms you’ll come across during your search:
___ Only: You can only use a certain traffic source, like email or organic search. Display: This includes text links and banner ads.
Lead: The most common “action” in the CPA marketing world. Usually submitting their name, email, phone, address etc.
Email/Zip Submit: The simplest CPA offer. Good for untargeted traffic. User gives their email and zip code only.
Incent: Short for “incentivized”. Incent means that you can bribe users with a free product or download.
Pay Per Call: You’re paid when someone makes a call after clicking on your affiliate link.
Download/Install: You get paid when someone downloads and/or installs a piece of software. Publisher: The person that promotes the offer (you).
"Pixel Fires": This is when your lead actually counts as a lead.
US/FR/CA: Offer only valid in that country.
AM: Stands for “Affiliate Manager”. Your AM is your go-to person in the network Sale or Rev Share: You get a cut of every sale.
Step #2: Join a Network
If the offer looks good, it's time to join the network that runs the offer.
You can apply by clicking on a link: Register with CPA Affiliate Program and Get Bonus
Step #3: Design your site around CPA
For example, I own a site that’s 100% monetized with CPA. Most of the affiliate links are either contextual links or integrated into the site’s design.
In next article i'll show few examples how work with Content Lockers.
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