I think when it comes to earning money, spammers / scammers / bad people will always find a way. Haha. Some people will have the greed to earn the token, but not seeing the longer term: the value of the platform.
Maybe a serious user verification system will help to minimize the problem.
Btw, how is the integration with SMT will be done? Not in technical term, but in layman term, is it by user posting something and get rewards from upvotes (like steemit?)
We imagine token distribution for every interaction with the blockchain but have incentives for highly ranked mini reviews for example. This could also apply to submitting movies or updating titles with additional information or uploading a better movie poster for example. Also the interaction in the forums could be rewarded as well.