I think Bitcoin was a wonderful idea that led to the cryptocurrency revolution, but the founders might not have had quite the idea that it could be adopted so thoroughly worldwide and thus did not bake in the scalability that would be required in such an instance. They will make many modifications that will alleviate many of these limitations, but some will remain. Litecoin was the first to address many of these scalability issues and had the advantage of improving on an existing idea. They will likely continue to gain market share as they were early to the table and are the only other coin available on Coinbase besides Ethereum and Bitcoin. Another psychological advantage is that their unit price is lower than those two which will lead some to preferentially buy it as they feel they are getting more for their money.
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