In order to have a successful launch we hired one of the best crypto-currency focused PR companies in the world. Transform.PR already worked together with industry giants like Ethereum, Factom, MaidSafe, and Dash. The company is run by Michael Terpin a serial entrepreneur who co-founded BitAngels in early 2013.
The rough plan is to get Lisk interviews and articles on the following types of press:
- Mainstream outlets to build up credibility.
- Crypto-currency outlets to build up momentum.
- Development & IoT outlets to build up a development community.