PATRON
The world of marketing is always in constant change, from the ads on the streets to the ads on TV and radio, now it has made a big jump to the so-called influencers!
Patron will be the bridge that will allow companies to contact the right influencers for each of them. Patron is responsible for classifying these influencers to calculate the scope of these.
Companies use Patreon to find the best means to reach their potential customers with direct access to the public that fits their respective standards.
Influencers are usually sponsored by companies or organizations that provide economic support to them in exchange for promotion or publicity, as these influencers move significant quantities of interest to the company.
Influencers get their numbers through social networks, where they are followed by large masses of people.
Benefits of connecting "influencers" with companies?
Through the use of Patron companies can choose from a large list of influencers and choose the one that best suits them thanks to the data analysis technology offered by Patron
Companies and influencers will have the opportunity to open different doors in search of a common goal for both.
How do "influencers" benefit from using Patron?
When using Patron the influencers not only get a sponsor, but also a sponsor that fits the tastes of their followers. In this way the influencer is in a win, win.
It also allows influencers and companies to communicate more effectively, granting the possibility of accepting different types of contracts.
How do companies benefit from using Patron?
Targeted demographic access is one of the most important qualities when looking for an influencer, which Patron facilitates to the company.
As we said before, the possibility of sending the perfect advertising for a group of people increases the success rates in a marketing campaign.
Through Patron's analysis technology, companies will be able to verify the profile and scope they will have when hiring a certain influencer
How does Patron allow targeted demographic access and why is this important?
The advertising sent blindly to the public is not as successful as marketing campaigns with Patron. Sending certain information to a group of people interested in the subject generates better results.
A previous study by Patron guarantees companies a preview of the results of this contract with the influencer.
Are you an influencer? Could you benefit from the use of the Patron platform?
Actualmete I am not, but I would like to someday become one .... I am a pianist and I have an Instagram account with a significant number of followers. Maybe one day use Patron hahahaaa
USE CASES
The company "Pianostyle" seeks to promote its accessories for electric keyboards, but being such a specific market normal marketing campaigns have no effect.
For this reason they looked for me through Patron, a small Instagram influencer with followers interested in the piano or musical keyboard. The reception of "Pianostyle" in mmi instagran was quite good.
more info and video
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Influencer marketing is really effective. Many people work with influenzers, but they can't secure themselves with the right contract. If you don't know what such an agreement should look like, I highly recommend reading this post about it: https://gamerseo.com/blog/how-to-write-influencer-contract-template-examples-included/