You got that right. My dad complains about Facebook and Twitter ALL THE TIME! He likes to get on there and fuss at, and about, Zuc, and Jack. He doesn't understand that they don't care how bad you hate them or the platform as long as you use it. Data mining and ads are practically their whole business model.
I finally got him set up on Hive a couple months ago, but, he ain't got around to introducing himself yet. Lol.