Very cool. It has to be hard starting a exchange business these days. There are so many that are out there and it really takes something special to set one apart from the pack. The fact that they didn't do an ICO is kind of cool and might just be what they needed to stand out from the rest. I will definitely have to check this out! Resteemed to get the word out to my followers as well!
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Yeah, I was kinda surprised as well that they didn't do an ICO, that definitely gives them some extra points from me :)