It seems like an ambitious project. It looks like they going to try and develop interfaces to the major centralised exchanges to correlate all the price data. The whitepaper mentions Bittrex, Poloniex, Bitfinex, Upbit etc.
I am personally very interested in the development of decentralised exchanges and the potential atomic swaps across blockchains, but I keep an open mind about projects like this working too.
Very ambitious indeed. If they do pull it off it should help the to regulate the price across all platforms. Whether that ends up being beneficial remains to be seen
If they can do it then it would definitely be beneficial as it would make the market more efficient and liquid. It might close out some arbitrage opportunities, but 99% of us aren't doing that.