Ever wondered if a big company, like McDonalds for example, would create its own currency and use it as payments? With an announcement from such a large company, it would be a big step for the cryptomoedas ... Could this be in any way feasible indeed?
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Yes. Via LoyalCoin. They will be on exchanges in Feb. ICO still available.
They would essentially make a white label application for McDonalds and it would generate "Donald Bucks" when people use the McDonalds app and can pay using that. It can also be exchanged into LYL, BTC, ETH, USD.
https://steemit.com/cryptocurrency/@cryptogrounds/loyal-coin-the-new-loyalty-economy-the-first-coin-you-re-incentivized-to-spend-and-hodl