Decentralized web projects have been proposed many times by many organizations. Shift is another coin trying to accomplish decentralized web. kimdotcom also wanted to launch a decentralized web system. No one has accomplished this; therefore, I am assuming there are scaling issues preventing it from happening. I have seen decentralized web work on paper a hundred times from a hundred organization but no one has ever delivered. Why would Substratum be any different?
Isn't it just a profiteering endeavor based on crypto, using the novel idea of decentralized web as the marketing gimick? I would favor this without knowing the team. Even if the team wants to accomplish it, I'm 95% sure they will not succeed. Price of Substratum should go up anyway because crypto should remain hot. So own it if you like, but I don't see it as a transformative system for the internet, it's just a hobby project making millions off of crypto.