Hi @cmplxty
Trust will come with the fact that purchasing STO tokens will means that you're purchasing some ownership of company that is behind it.
Example: Right now Steemit can flood market with cheap STEEM to cover their costs (which are mostly in fiat) without any fear that someone will take over their business and tell Ned and others BYE BYE.
That is a game changer (in my opinion). Does it make any sense?
Cheers
Piotr