Patron
Patron is a new tool focused on the evolution of social marketing, focusing all its resources on facilitating companies and companies to enter this world through influencers.
For some years, we have realized that influencers have had a great boom in the world of social marketing, these influencers are people who rely on a social network to which content on various topics, with a large number of people, upload who are always aware of their work. Followers who care about the content of these influencers, this information is of great importance for companies and for this reason Patron is responsible for creating bridges between these two large groups.
Benefits of connecting "influencers" with companies?
Connecting the influencers with the companies opens different doors and opportunities for each of these, let's start with the benefits obtained by the INFLUENCERS
How do "influencers" benefit from using Patron?
2- Increased profit opportunities
3- Better quality for sponsored support
4- Contract availability at your convenience
5- Sponsorship focused on your group of followers
How do companies benefit from using Patron?
2- Targeted and secure demographic access
3- Preliminary analysis of the influencers
4- Greater guaranteed results
In conclusion, everyone gets benefits. Not only the companies and the influencers, but also the followers of the influencer, since what is presented will be of interest to them.
How does Patron allow targeted demographic access and why is this important?
This is one of Patron's strengths, since having a targeted and established demographic access ensures better results in reference to marketing campaigns. The sending of information to an audience with interest in the product or service offered increases the chances of success by a large percentage.
Influencers have followers interested in their content, which is usually directed to a certain topic, such as: Technology, food, music, etc ... this benefits companies when offering their products. For example, a company that sells TV sets will look for an influencer with followers who are interested in technology. A food company will look for an influencer which has followers who are interested in that type of information ...
USE CASES
Andrea is an influencer which has an Instagram account with 100k followers, in this account she uploads photos modeling different shoes and dresses.
Andrea realized that she does not have the necessary resources to renew her wardrobe every week, and decides to use Patron.
A fashion company decides to sponsor it in exchange for advertising and mentions in each photo that uploads to their social networks.
The use cases for Patron can be so varied that we only have to imagine a situation to use it.
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