INTRODUCTION
It is undeniable that social media has become an integral part of modern society and is engulfing the population at phenomenal rates. The wide spread adoption of social media has also brought about a rise in the amount of fraud conducted through it. Individuals, organizations and nations have continued to feel the adverse effect of these scammers operating through social media platforms. In spite of these, big players on social media have continued to benefit immensely from data obtained from both genuine people/organizations and scammers also. The constantly rising rate of fraud on social media has led to significant distrust in the social media community towards information disseminated, adverts and interaction among users.
The causes of the challenges encountered on social media platforms arise as a result of two major challenges Social Chains seeks to solve:
Fakeness: users on current social media platforms are not completely verifiable due to lack of an accurate authentication system. This has made uses vulnerable to scammers.
Spread of social wealth: just a few select companies actually control a large portion of social media wealth while users whose data these companies benefit from get very few or no benefits
INTRODUCING SOCIAL CHAINS
Social chains is a decentralized, user centered social media ecosystem of verified and trusted user that seeks to bring to an end the increasing amount of fraud prevalent on social media platforms. On this platform businesses can advertise products and services rendered to a pool of trusted and verified users and social wealth is also distributed evenly to the community. Social chains seeks to create a more secured and profitable platform for individuals and businesses by:
Reducing fakeness through a verification process that will gather their names, email, identity card and picture, thus creating an effective and trusted community where all users can be sure they are interacting with actual people and businesses.
Distribution of social wealth by giving out 54.4% of total supply of tokens to the first 511 million registered users on the platform. By increasing activity and participation on the platform, users can also get monetary value for connections.
Increasing marketing effectiveness for businesses by utilizing permission marketing, where users will be asked about products they are interested in purchasing.
SOCIAL CHAINS AND BLOCKCHAIN
The blockchain technology has gained increasing popularity over the years. It has shown great promise not only in cryptocurrency exchange but also in almost every other sector of the economy because of its secure, reliable and tamper-proof way of recording transactions and exchange of data. Social chains is utilizing the blockchain technology in order to give users charge over their data and weed out middle men that make profits off users data.
KEY FEATURES OF SOCIAL CHAINS
Decentralized contact database management: Social chains will ensure that user’s databases are kept up to date by utilizing decentralized users resources.
Contact relationship application (CRA) built into system: this application will allow users communicate with their contacts using social chains platform.
Powerful social media features: users can import and display twitter feeds on their accounts with provisions for filtering keywords.
Full suite customer relationship management (CRM): Whenever users update their contact database, interaction is automatically created with the CRM and this provides tools for product advertisement.
TOKEN
The token for Social chains platform is SOCT, an ERC20 token using ethereum smart contracts. Social chains will release a total of 1 billion tokens. 90% of the tokens will go to the community of users leaving 10% for sale. Sale of 5% of the tokens will commence in June 1st 2018, while the remaining will be lept in reserve for future fundraising.
CONCLUSION
Social Chains seeks to create an established community full of verified and trusted users where businesses can promote their offers confidently and users are rewarded for participating on the platform. I would encourage you to participate in the ongoing social chains ICO as it will soon come to an end.
Foe details about the Social chains Project and its ICO please visit the essential links below:
Website | Whitepaper | Announcement Thread
Author's Details
Bitcointalk Username : emmy2nelly
Bitcointalk profile : https://bitcointalk.org/index.php?action=profile;u=2303956