Social engagement innovator JET8 announced Mon that it appointed Bruce Aitken, former vice chairman of Amazon China and antecedently director of finance and strategy for Intel China as chief officer.
Mr. Aitken’s appointment signals a significant departure in his quite twenty year career in major school business finance and operations.
“I’m excited to be connection JET8, this can be such a good chance to be involved an organization with merchandise specifically designed to engender positive social impact,” he said.
“JET8 has capable various iterations since I initial in person invested with in 2015 - from that specialize in app development to the method individual users interact with content. specifically I’ve continually sure and revered the beginning team.”
Mr. Aitken’s appointment comes on the heels of JET8's token generation event that created a blockchain based mostly token for its revolutionary peer-to-peer engagement ecosystem; heralding a replacement era for social media.
His appointment additional reflects the speedy ascension of JET8, supported by international attention garnered with their token generation event, furthermore because the current dynamic climate of the social media business.
With proprietary technology and infrastructure that rewards everyday users for his or her content creation, knowledge sharing, and engagement, JET8 has already positioned itself as a pacesetter within the field and well before the curve in prioritizing the worth of peer-to-peer influence.
“The world is changing; brands aren't any longer curious about self-promotion, instead valuing peer-peer promotion and direct engagement between similar customers. Now, we have a tendency to square measure way more probably to shop for brands that square measure counseled by our shut friends and family than those merely supported by a star,” Mr. Aitken aforementioned.
“JET8 is giving people the flexibility to not solely influence their direct contemporaries, however to be rewarded for these very valuable and powerful endorsements during a extremely purposeful method.”
Stepping out of his role as business executive and into the role of Chairman of the Board for JET8 is technology and style firebrand Victor Zabrockis. Mr. Zabrockis’ passion has charted JET8’s course from app-focused startup into world leader of the burgeoning decentralized , tokenized, social media engagement business.
Alongside co-founders and freshly minted SVP’s of Partnerships microphone Allen and Joshua Thomson, Mr. Zabrockis can still steer the international team as SVP of Product style and design.
All 3 founders can drive the scaling of the JET8 system in their roles as administrators of the JET8 Foundation, the entity to blame for supporting the growth of the decentralized Engagement Network (DEN).
Adding to the list of high APAC professionals is former Mullen Lowe business executive applied scientist Cullum, appointed as JET8 world CMO in Gregorian calendar month 2017; and a bunch of investors and advisors, together with Scott Kronick President and business executive Ogilvy publicity for Asia Pacific, microphone wealthy EVP of Advertising Sales & Content Partnerships at FOX Networks cluster Asia and Chris Foster, President at Young & Rubicam Asia.