I don't get it either. I think most people don't know about it to be honest. If we had some real marketing and advertising here it would be another story... but our fearless leaders chose to pocket whatever money they made back in 2017 instead of growing the business. They were happy with a couple million instead of hundreds of millions I guess... sigh. I still think with some advertising/marketing, and a couple tweaks it would be way more valuable than today... though sadly I don't think the tweaks in the next HF are the right ones.
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