The reason why they own these 60 billion coins is because they are used in the transactions made trough Ripple. Xrp isn't a by-product, is a necessary part in how their technology is used and and why it's so fast and cheap.
The fact that anyone can trade in these coins is the by-product.
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Actually XRP isn't a coin at all. It's a piece of code. Each XRP is divided into a million drops, which are also bits of computer code akin to a private key. It is these drops which will support the transmission of USD, GBP, EUR etc via the Ripple system. A typical bank won't need more than a few dollars worth of XRP to be able to carry out tens of millions of transactions. That's not enough to cause any impact on the price.