I agree with what you're saying - that marketing is important for keeping people informed.
I'm still unsure how these projects plan to sustain themselves over the long term though, when they do not generate revenue. Operations cost money, employees cost, and innovation/development costs money - so if projects do not have a plan to make money how will they sustain themselves? I guess Its a question that will be left open for the time being.
Thanks for adding to the conversation :)