There definitely is significant hype around Robinhood. I would add that Coinbase's transaction fees have been under fire for quite a while now. They are the butt of serious jokes. Considering the platform is not actually necessary unless you are just getting started, Robinhood is well situated. They received over a million registration signups last I checked. That at least indicates that people are interested in competition for Coinbase .
My personal opinion is that we don't need all the exchanges that exist, just one that really gets it right. Obviously, right now we're seeing an explosion of tokens and exchanges but there is also backlash. I expect expansion for a portion of the first half the year followed by sharp contraction in the second half.
People with some time under there belt (or even loses) are starting to wise up to the ICo scams that are out there and protections are in the pipelines for new folks coming to the table in terms of regulations all over the world.
At any rate, another great article - thanks for getting the word out there. People can decide for them self what is the best course of action given their conditions.