Thanks for the input @amexperts. Took some time to meditate on this.
Yes, I could see that phenomenon happening for average products, however the cost of ownership is similar to any digital currencies or Erc20 tokens (ie a single eth address can be associated with a bunch of these).
Right now with hardware wallets like Trezor, you can have multiple accounts/addresses for supported currencies. Therefore for awesome products, holding their tokens will be like holding some btc or eth in speculative terms.
PS: [For Trezor] The maximum number of accounts per currency per wallet is 10: https://blog.trezor.io/wallet-accounts-and-addresses-bdfa6b66b037