Honestly the meme culture surrounding Rubic is what managed to pull me in when I first started seeing it pop up. Well, that and the fees that are absolutely demolishing the desire to even transact on the Ethereum network. BSC/Matic integration, cross-chain swaps and with an anonymizer coming puts it in a strong position as an up and coming exchange in my eyes. I know others, like Uniswap, have at least announced they were considering working on Layer 2 but as far as I've seen so far, that won't be for some time.
In other words, my Rubic stays Cubic.