Ok got it. The interesting thing about ETN is that you're not actually mining so but are simply experiencing it so they're virtually just giving it away if you run the program on your cell phone. The intent being to gain exposure. They're also in the process of negotiating with cell providers such that you can use ETN to pay for your cell phone bill. It's a very lofty goal but they've made some significant progress towards it. We'll see.
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