I did get tipped off on it during the ICO, though opted out cuz I didn't get a clear "yes" sense, and I'm really not into gaming at all. (Though I did buy a little First Blood last week.)
Checking price again - good thing I didn't buy in, as it's actually gone down from like $5 to $0.80 since hit markets a couple weeks ago. Could potentially be a good buy at this point as price had dropped to an all-time low, while everything else has climbed...