Great concept but I'm missing a crucial bit of information here. What will be the primary use for these drones? I can definitely understand the concept they're trying to create but will they be used to transfer goods? Money? Will this replace UPS?
I can hardly believe these drones are just for recreational use, so who is the targeted audience for flying these things?
rent for party, wedding maybe? somethimes just for fun? I don't know...
Or maybe this idea is to early to realise....
The impression that I got is that they're providing the hardware platform and depending on other developers to create apps or programs or services using the drone. The examples they used were home security... you could rent one to check something outside your house.