I think some founders on web3 don't spend enough time on this aspect of generating revenue and the bleak reality that comes when the hype has faded. In my view, network effects are hard to sustain in web3 if there's no anchoring principle to capture this effect.
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Some of them even seem actively against it.
Even for the likes of hive we have dozens of apps that could be generating revenue. If they all focused on it even in small amounts it would combine into a large amount monthly and have an effect on the eco-system.