Yeah, they announced they are starting a social network to compete with steem.
http://www.potcoin.com/2016/07/21/killer-app-powered-potcoin/
I think they also are moving to graphene or the NXT platform. I remember hearing something about that around their last pump on April 20th.
Still couldn't pay me to baghold it.
Hmm its gonna be interesting to see these new social platforms emerge... Yours is one based on bitcoin while Steemit has captured a share of the market and is doing its thing.