The ICO was actually a very clever move.
It was designed to stop whales running in and buying up all the tokens at once ( we have seen ICO's sell out in a matter of hours). It was also allowed as many people out there to hear about the project, have time to research it and make an informed decision on whether to buy in or not.
What are your gripes with it?
Having given it more thought, I can't find any objective argument against how they did it, but subjectively it still somehow doesn't sit right. Maybe a reason will come to me at some later point, or maybe the feeling will go away.
Then I guess we can lay this one to bed.