Thanks for the reply, when I was doing my research, I saw a few people show their earnings on youtube, but I don't understand why Genesis Mining doesn't just sell the "coins" they mine directly, giving them a significantly higher profit margin.
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I do not know that answer directly and I would not want to speak for the Genesis Mining company. I am sure if you call them or email them directly they will answer that question. I've seen a lot of videos saying their customer service is great, but have not previously had a reason to contact them myself.
someone has to pay the cost of production. renting some hardware that will last 5x longer than you rent it for a high price is very lucrative ... they still make loads of profit!