E-Commerce is getting popular as ever but unlike E-commerce, cryptocurrency is not fully understood or fully utilized by consumers. Businesses see the advantages of using cryptocurrency that's why a lot has been coming up with technologies based on the blockchain technology yet their decision to advance the E-commerce together with this new payment method is proven to be not that easy when the target market does not fully see the benefits of using platforms based on blockchain as well as the cryptocurrencies. Removing the uncertainty and ensuring the advantages of using cryptocurrency in E-commerce might be answered by the new solutions being developed by Araw.
The Araw platform has a foundation when it comes to E-commerce. The Araw mobile app has been live since May 2017 which supports payment via online with some of their trusted payment gateways and has their own virtual token but this platform is without Blockchain support. The current platform of Araw is usable to some people since a lot of consumers are still using payment gateways that are not based on the blockchain technology but Araw including other people, see how blockchain can create an ideal payment system in combining E-Commerce with Blockchain. The Araw's foundation when it comes to E-commerce is one assurance that the upcoming blockchain-based platform is going to be as effective, if not better, as the initial Araw platform.
Araw seeks to increase the knowledge and awareness of people on the blockchain, this being one of the reasons why it aims to build a decentralised payment ecosystem for E-Commerce. Before introducing the new technologies that Araw Platform is aiming to offer to consumers as well as sellers, let's see some issues that hinder the full growth of the cryptocurrency market. Some of the issues are the lack of everyday use for the cryptocurrency, the need for more reliable exchange for tokens to fiat, and the different level of regulations to different countries that may create different effects that may taint the positive image of cryptocurrency and may slow down the growing use of cryptocurrencies.
The above issues that create barriers between the people and cryptocurrency are what Araw aims to solve with the introduction of their upcoming new solutions such as the ARAW Touch & Pay Card, Araw Mobile Wallet, Araw Pay, Unified Reward System, and the Open API Platform. The following technologies are representing Araw's effort to combine E-Commerce with Cryptocurrency as well as with the Payment Ecosystem.
Starting from ARAW Touch & Pay Card, as it names implies, it is a physical card like a debit card which one can use to purchase in their daily life. The benefits from the use of this are that the use of it enables users to earn ARAW tokens as well as use it to pay for their purchases. So, the more a purchaser uses the card, the more ARAW token they will receive and then they can use the token to purchase more items again. Aside from the physical card, Araw will also have its own mobile wallet called Araw Mobile Wallet. The E-Wallet act as a payment gateway for the transactions related to ARAW tokens and at the same time, through the mobile wallet, users can exchange their ARAW tokens to other cryptocurrencies. Plus, the Unified Reward System by Araw transforms the loyalty industry into a unified one regardless of different sellers that consumers buy from. This does not just benefit consumers but as well as the sellers in gaining more customers. Lastly, the Open API Platform gives users the freedom when it comes to ARAW tokens re-distribution.
The ARAW token, the main token for the ARAW application is a need by merchants when using the Araw platform for purposes like rewards to customers or as incentives. On the other hand, customers can purchase ARAW tokens through the Araw Mobile Wallet and these tokens can be used to purchase items or customers can hold the ARAW tokens to get a better value in the future. Below are the ARAW token sale details:
Token: ARAW
Price (ICO): 1 ARAW = $0.01
Platform: Ethereum
Hard cap: $25M
Soft cap: $2M
To know more about the technical details and aspects of the project plus their latest updates, visit their official social media pages and website:
Bitcointalk Announcement Thread: https://bitcointalk.org/index.php?topic=3497194
Website: https://arawtoken.io/
Whitepaper: https://arawtoken.io/assets/araw_whitepaper.pdf?v1.7
Telegram: https://t.me/ArawTokenOfficial
Facebook: https://www.facebook.com/arawtoken
Twitter: https://twitter.com/arawtoken
Medium: https://medium.com/@TheARAWToken
Bitcointalk Username: AmorFati
Bitcointalk User Link: https://bitcointalk.org/index.php?action=profile;u=2077040