I do think that the authority that the Swiss have in the financial industry is worth almost a quarter of a billion, especially since the possible return and loss is unheard of in other markets. The security that the Swiss brand gives to investors is immense. Same thing goes for the British brand in China (huge property investment in limited to London). All people see of other countries is what those other countries want you to see. Having grown up in a british family in Belgium and in Switzerland i learnt this very quickly. All everyone thinks of a British person is that he lives in a 1 million penthouse in London.
The technology is not so ground breaking EOS is very similar in my opinion, and i agree that IOTA looks much more innovative, but people like security, they know ethereum works and therefore they invest in an allegedly better ethereum.
Unfortunatly I can't answer your last question, you are probably right in saying that they don't have much experience. All I can say is that i haven't seen any posts advertising the skills of the team.