I believe these instructions are out of date and no longer work? ETH tokens sent to the purchase address generate the following error message, and are refunded.
Contract 0x599a4b8188676224d4c9b393b947e332b60b15e3
Warning! Error encountered during contract execution [Bad jump destination]
The Veritaseum website recommends buying VERI at EtherDelta exchange, but I haven't tried that.